Erika Anne Hayfield
Associate Professor in Social Sciences
Faculty of History and Social Sciences
Telephone +298 292597
  • About
  • Teaching
  • Research
  • Publications
  • CV
  • Other activities
Teaching
  • Social analysis
  • Gender
  • Sociology of childhood
  • Research ethics
Research interests

Presently, I am involved in a study on immigration to the Faroe Islands. The study is qualitative and quantiative encompassing interviews with immigrants as well as a survey conducted amongst native Faroese.

I have also been working on a research project with the objective of exploring migration culture amongst young people in the Faroe Islands. The research involves a mixed qualitative method approach with young people in two ages groups from different areas of the islands.

Other areas of interest include:

  • Gender and the labour market
  • Consumption
  • Childhood studies
Latest publications
  • Hayfied, E. A. (2018) “Avbjóðing hjá útlendingum at fóta sær í Føroyum”, Frøði, 23 (1): 4 – 9.
  • Hayfield, E.A. (2018) "Family-centred work motility in a small island society: the case of the Faroe Islands", Gender, Place & Culture: 1-16.
  • Hayfield, E. A. (2017) "Exploring the transnational realities in the lives of Faroese youngsters", Nordic Journal of Nordic Research, 7 (1): 3-11.
  • Hayfield, E. A.; Olavsson, R. & Patursson, L. (2016) Part-time work in the Nordic Region: An introductory study of the Faroe Islands, Greenland and the Åland Islands. Copenhagen: Nordic council of Ministers.
  • Hayfield, E. A. (2015) “Okkara flytimentan kann gerast okkara styrki”. Dimmalætting, 11, 13. mars 2015. 16
  • Hayfield, E. A. (2013) “Tey eldru –tað nýggja stóra ættarliðið, Marknaðarrák. 6-8
  • Hayfield, E. A. (2012) “Meðan kvinnurnar rýma”, In: Reistrup, H. og á Rógvi, H. (eds). Exit Føroyar. Sprotin. 62-72
  • Hayfield, E. A. (2007) “Children’s cultures of consumption: An ethnographic study”, PhD thesis
  • 2006  Hayfield, E. A., Davis, J. og Marsden, D. (2007) “Constructing identities in children’s cultures of consumption”, Fróðskaparrit. Fróðskapur. 71 – 95
  • Hayfield, E. A. (2005) “Børn og brúk”, In: Modernaðir teoretikarar. Føroya Fróðskaparfelag. 49 – 61  
  • Hayfield, E. A., Davis, J. D. & Marsden, D. (2005), ‘Rituals in children’s cultures of  consumption’, Children and Youth in Emerging and Transforming Societies, conference paper, Oslo University, 29 Juni – 3 July
Description of research

At present I am working on a research project with the objective of exploring migration culture amongst young people in the Faroe Islands. The research involves a mixed qualitative method approach with young people in two ages groups from different areas of the islands. 

Another research project I am currently working on is pertaining to immigration to the Faroe Islands. The project, which is quantitative and qualitative in nature, aims to further understanding on the experiences of foreigners moving to the small island community of the Faroe Islands.

Overview
  • Hayfied, E. A. (2018) “Avbjóðing hjá útlendingum at fóta sær í Føroyum”, Frøði, 23 (1): 4-9.
  • Hayfield, E.A. (2018) "Family-centred work motility in a small island society: The case of the Faroe Islands", Gender, Place & Culture: 1-16.
  • Hayfield, E. A. (2017) "Exploring the transnational realities in the lives of Faroese youngsters", Nordic Journal of Nordic Research, 7 (1): 3-11.
  • Hayfield, E. A.; Olavsson, R. & Patursson, L. (2016) Part-time work in the Nordic Region: An introductory study of the Faroe Islands, Greenland and the Åland Islands. Copenhagen: Nordic Council of Ministers.
  • Hayfield, E. A. (2015) “Okkara flytimentan kann gerast okkara styrki”. Dimmalætting, 11, 13. mars 2015. 
  • Hayfield, E. A. (2013) “Tey eldru – tað nýggja stóra ættarliðið, Marknaðarrák. 6-8.
  • Hayfield, E. A. (2012) “Meðan kvinnurnar rýma”, In: Reistrup, H. og á Rógvi, H. (eds). Exit Føroyar. Sprotin. 62-72.
  • Hayfield, E. A. (2007) “Children’s cultures of consumption: An ethnographic study”, PhD thesis
  • 2006  Hayfield, E. A., Davis, J. og Marsden, D. (2007) “Constructing identities in children’s cultures of consumption”, Fróðskaparrit. Fróðskapur. 71–95.
  • Hayfield, E. A. (2005) “Børn og brúk”, In: Modernaðir teoretikarar. Føroya Fróðskaparfelag. 49 –61.  
  • Hayfield, E. A., Davis, J. D. & Marsden, D. (2005), ‘Rituals in children’s cultures of  consumption’, Children and Youth in Emerging and Transforming Societies, conference paper, Oslo University, 29th June – 3rd July.
Personal data
  • Date of birth: 18.02.1972 in Edinburgh
Education
  • 2007: PhD in Consumer Behaviour with PhD titled Children’s cultures of consumption: An interpretive study
  • 1999: PgDip Marketing Managament
  • 1999: BA (hons) Marketing Management
Positions
  • 2009 – 2013: Senior advisor to the Minister of Trade and Industry og the Faroe Islands
  • 2005 – 2009: Departmental manager at Sansir, advertising and communications agency
  • 2004 – 2008: Teacher at Faroese Business School
  • 2001 – 2003: Lecturer at Edinburgh Napier University
  • 1999 – 2000: Independent Marketing Consultant (Edinburgh)
Talks
  • 2018 ”Jeg elsker Færøerne, men jeg har altid gerne villet bo i udlandet” Ungdom, mobilitet og perifere områder. Presentation at research workshop Sustainable communities, Qaqortoq, Greenland, 19th April.
  • 2018 "Immigration to the Faroes". Immigration Forum in Vestmanna, Faroe Islands, 14th March.
  • 2017 Presented “Gender, care and relations in small scale society: Implications for ethics and practice”, Nordisk konference for sygeplejeetiske råd, 14 - 15 September, 2017, Tórshavn, Faroe Islands
  • 2017 Presented “Immigrants to the Faroes: Navigating in a society with close social relations”, Researcher’s night lecture series, September 2017
  • 2016 Presented “Gender, part-time work and the labour market”, Ålands Feminist Paraply. Mariehamn, Åland. 17th October 2016.
  • 2016: Presented “Family-centred mobilities in a small island community: The case of the Faroe Islands”, Gender, work and (im)mobilities, Tromsø, Norway.
  • 2015: Presented “Kønsopdeling på det færøske arbejdsmarked”.  Hvordan sikres bæredygtige arbejdsmarkeder i Nordens yderområder? Tórshavn
  • 2015: Presented “Gender and Migration Culture in the Peripheral North: Challenges and Opportunities”. International Symposium on Northern Development. Québec, Canada.
  • 2014: Presented “What’s gender got to do with it? Migration and gender in the periphery”. Gender equality in the Arctic. Akureyri, Iceland
  • 2014: Presented “Gender and part-time work in a small island community: Observations from the Faroe Islands. Who does what? Gender segregation in the labour market and division of labour in the home. Tórshavn, Faroe Islands.
  • 2011: Presented “Constructing gender identity in a commercialised world” at the seminar Smá pláss, stórt tilfeingi: Børn og ung í londunum í Norðuratlantsøkinum í dag.  
  • 2010: Presented “Kønskonstruktioner i en kommersialiseret verden” at Fagpolitisk ligestillingsseminar. Illulissat, Greenland. 
  • 2005: Presented ”Rituals in children’s cultures of consumption”, Childhoods, Oslo.
  • 2004: Presented “Børn og forbrúk” at the Faroese Academy of Sciences public lecture series Nýggir teoretikarar.
  • 2002: Presented “Childhood consumer socialization” at the European Academy of Marketing conference, Braga, Portugal.
  • 2002: Presented “Childhood consumer socialization: An interpretive study”, Edinburgh Napier University Research Student Conference, Edinburgh Napier University.
Administrative responsibilities
  • 2016 – Member of Faroe Islands Tax Commission
  • 2014 to present: Chairperson for History and Social Sciences Study board.
  • 2010-2011: Chair person for government working group that drew up Faroe Islands Government strategic plan for migration and population growth.
  • 2009: Chair person for government working group that drew up Faroe Islands Government strategic plan for combating and preventing domestic violence.
  • 2009-2013: Member of Nordic Committee of Senior Officials for Gender Equality
  • 2000 – 2003: Member of School of Marketing and Tourism research committee, Edinburgh Napier University.
  • 2001 – 2002: Member of Business School research committee, Edinburgh Napier University.
  • 2002: Co-organiser of Edinburgh Napier University research conference.

Other committee work

  • 2013-2015: Chairperson for Faroese Social Science Association
  • 2012-2013 Member of Faroese Academy of Science committee